ADD HEAT TO YOUR HEADSHOT BUSINESS

How to build a website that helps you find and book more clients.

ADD HEAT TO YOUR HEADSHOT BUSINESS

How to build a website that helps you find and book more clients.

Over the years we’ve developed a special website recipe for headshot photographers. Cooking instructions and ingredients are listed below. 

HEADER AREA

HEADER AREA

CALL TO ACTION

Button in the header that takes the user to the next step of your sales funnel.

STICKY HEADER

The header area should scroll with the website keeping the CTA at the top of the page while scrolling.

CLUTTER FREE

The only link in the navigation should be your CTA. All other links belong in the footer.

NO HOME BUTTON

Your website shouldn’t have a home button in the navigation. That’s what the logo is for.

ABOVE THE FOLD

CALL TO ACTION

Button in the ATF section that takes the user to the next step in the sales funnel. 

IMAGES

The ATF section of your website should include images that illustrate your style of shooting.

H1 HEADER TAG

This section should include the term for which you’re most interested in being found in search.

TAGLINE

A targeted message that speaks directly to the needs and wants of your ideal clients.

ABOVE THE FOLD

WEBSITE BODY

WEBSITE BODY

EXPLAIN THE PROCESS

How does it work? Your ability to explain this clearly will build trust with website visitors.

TESTIMONIALS

Testimonials are great examples of social proof. They help overcome major buying objections.

BIO/HEADSHOT

Be the expert by showing people that you understand their problem and can help them solve it.

PRICING PAGE

IMAGES

Every page on your website is another opportunity to show off your work. 

ACUITY SCHEDULING

Make it easy for people to book you. Acuity is a great tool for making the process easy.

CLEAR EXPLANATION

Confusion is the enemy. Go out of your way to clearly explain what you’re offering and what’s included.

TESTIMONIALS

More social proof and trust. Choose your testimonials carefully. Not all testimonials are created equal.

PRICING PAGE

CONTACT PAGE

CONTACT PAGE

CONTACT FORM

Don’t make your contact form intimidating. Keep it short and you’ll keep it easy.

CONTACT INFO

Your address, your phone number, your email address, and social links should all be on this page.

IMAGES

Every page on your website is another opportunity to show off your work. 

REDIRECTION

When someone presses submit on your contact form they should be redirected to a thank you page.

FOOTER

JUNK DRAWER

Your call to action should be the only link in your navigation. All the other page links go in the footer.

LOGO

Put your logo in your footer as a final attempt to build brand awareness.

SOCIAL LINKS

People interested in finding your social media accounts will instinctively check the footer.

CONTACT INFO

People interested in finding your contact information will instinctively check the footer.

FOOTER

BRANDING

BRANDING

FONTS & COLORS

Fonts & colors should be consistent across your website. This also applies to font sizes. Too much variation diminishes your brand.

VOICE

A consistent voice (I vs we) makes your content more clear and feels more polished. The more trust you can build the more clients you’ll have.

LOGO

A cheap or cliché looking logo diminishes your brand. When in doubt, go for simple. Simple is often perceived as minimalist and clean.

VIBE

Vibe is a gut reaction. It’s a combination of trust, style, and taste. Your vibe should attract your target audience.

HOT AF

HOT

MEDIUM

MILD

WEAK

THE HEAT INDEX

The heat index is broken up into 5 levels ranging from WEAK to HOT AF. This is admittedly subjective, but if you want to win the website game, you’ve got to add the heat.  The heat index will be applied to the following categories:

BRANDING, SEO, FUNNEL, USER EXPERIENCE, & MESSAGE.

LEARN THE WEBSITE RECIPE

INGREDIENTS: THRIVING BUSINESS FOCUSED PRIVATE FACEBOOK COMMUNITY, WEBSITE REVIEWS, WEEKLY LIVE CONTENT.

HOW HOT IS HEADSHOT HOT SAUCE?

It’s hot AF! Everything we do in Headshot Hot Sauce is designed to help you fire up your headshot business. The hot sauce is just a metaphor for a job well done. The harder you work, the hotter your results and the more money you’re going to make. It’s not going to happen over-night, but the hot sauce speeds up the process.

 

 

WHAT IS HEADSHOT HOT SAUCE?

At its core, HEADSHOT HOT SAUCE is a community of headshot photographers that want to grow their headshot businesses. We facilitate that by having real discussions about all things sales and marketing with a strong focus on your website. 

HOW DO I GROW MY HEADSHOT BUSINESS?

It all starts with the website. Your website is the heart of your marketing campaign. It’s the heart of your business. If your website has problems, your business will too. 

WHAT AM I PAYING FOR?

Great question! It’s all about community here. Like-minded people with like-minded problems. You get access to both the private community and the weekly live coaching. 

WHY SHOULD I SIGN UP? IS IT WORTH IT?

If you’re into headshot photography, you should sign up for HEADSHOT HOT SAUCE. It’s never too soon to be working on your website. SEO takes time. Dialing in your messaging takes time. Understanding the data takes time. 

IS IT HARD? (that's what she said)

Yes, success is hard. This is just a qualifier question. If you’re offended by this comment, you probably won’t fit in.

WHEN IS THE LIVE CONTENT?

Mondays at 7 Central. All of the content is recorded and available via replay within 24hrs. 

WHAT'S THE SECRET RECIPE?

There’s no secret recipe. That’s just good marketing. The truth is that it’s hard work. That said, HEADSHOT HOT SAUCE, will make it easier.  

WILL YOU DO IT FOR ME?

If that’s what you’re looking for, we’re probably not a good fit. You’ve got to want it enough to be willing to put in the work.